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Engaged Search For Sales, Emerging Leaders, and Executive Talent for Building Product Manufacturers and Distributors Across the US.

I think it is safe to assume you are familiar with traffic lights. You should know the colors involved and what each means. If not, then this short article will benefit you in two ways!

If I haven't totally lost you, did you know a stoplight is a perfect recruiting tool? I swear I haven't gotten too much sun lately! The colors of a traffic light are a simple, visual way for you to “score” candidate resumes.

I have been successfully recruiting in the residential building products industry for over 14 years and I swear by RYG. Here is why I think you should start using it as well!

What Is RYG?

RYG = Red, Yellow and Green. Simple, right? OK, have a great day, thanks for stopping by!

Just kidding, let me break it down for you. I use Red, Yellow and Green to designate my interest level in a candidate based on their resume.

RED – Red makes me STOP because they don't have the skills or background for the role. Or, something is not spot-on about them.

YELLOW – Yellow is CAUTION. The candidate's background could be a fit but they don't have exactly what I need. Maybe they are too much horsepower or don't have the right product mix.

GREEN – Green is GO. The candidate has the right experience, product mix, skills, etc. They probably are within my salary range and I definitely want to talk with them.

How RYG Works

Whether I have a printed or electronic resume or an online profile, I can use RYG. I have to review their resume and background before I set up interviews no matter where/how I found it.

As I work my way through resumes, I designate them as Red, Yellow or Green. I can either write it on the top of the resume copy, change the font of the email subject or tag them in an electronic format.

Once I have reviewed everything, I can easily see exactly who I want to focus on moving forward.

I connect with my GREEN candidates first because they have the closest experience to what I need. I may review my YELLOW candidates further but probably I will hold on to them until I see how my green candidates play out. Typically, I don't ever reach out to a RED candidate.

Making It Work For You

You can easily implement this process for yourself. When you are doing your 10-second resume review, either write RED, YELLOW or GREEN on the resume, put the word in front of their name in your e-mail subject or change your font color on their e-mail. You'll have a super easy snapshot of who is moving forward and who needs to be declined.

As simple as this system might be, it can save you a great deal of time.

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The Building Gurus Difference

You’re probably wondering how we can deliver candidates that your in-house or current recruiting partner hasn’t been able to. Hiring great talent is a key part of your business, but it’s the reason we’re in business. We invest in tools, technology, and resources to ensure we’ve always got the best “inventory” of talent at our fingertips. Building world-class best practices and an employer brand that gets and keeps the attention of A-players is key to our success. When you hire us, you immediately benefit from the years we’ve spent building our brand and relationships with sales, managers, and leaders in the building products industry.

Here are just a few strategies we use to ensure we can deliver best-in-class building products sales, manager, and executive level talent fast:



Rikka’s articles appear in trade magazines like LBM Journal, ProSales, Remodeling, and more.



Rikka’s advice has been featured on Fast Company, NFIB, AmEx Open Forum, CBS Small Business Pulse, Huffington Post, and more.



Rikka is selected to speak at local, regional, and national conferences like KBIS and ProDealer Summit.



We share helpful articles, videos, and audios about how to hire, how to get hired, and how to get better results to over 100,000 building product professionals every month.



We reach out to targeted building products leaders every single day to introduce our company and see how we can help their career. This value first approach means when we reach out about your opportunity they are much more likely to respond positively.



We’ve been building relationships with building products professionals since 2001. We believe being real and communicating frequently is the key to powerful partnership. Our clients agree, which is why we have an over 96% client retention rate.

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Stop letting scarcity make you settle. Less than 1% of 1% of the professionals and executives on LinkedIn have the building products experience you need – learn how we go beyond posting and praying and LinkedIn to find and connect with best-in-class building products sales reps, managers, emerging leaders and executives.


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